Home Improvement · Burr Ridge, IL

Home-Resto

A scalable web presence built for 40+ service areas across Chicagoland.

Web Design & DevLocal SEO

Visit home-resto.com

40+ Chicagoland municipalities covered with location-specific SEO

5.0★ Customer rating across all reviews

10yr Labor warranty prominently featured as a conversion driver

< 1.6s Page load time on mobile

The problem

Home-Resto had the experience, the warranty, and the reputation — but their website wasn't doing any of that justice. They serve over 40 municipalities across Chicagoland but their old site had no service area structure, no location-specific pages, and nothing that told Google (or customers) where they operated. Owner Naser Omer had built the business on referrals but wanted to compete online for the customers his competitors were taking with their web presence.

Our approach

We designed and built a new site from scratch — organized around their service offerings (roofing, siding, gutters, windows, kitchen and bath remodeling) and their geographic footprint. Each major service got a dedicated page built around the queries customers actually search. We built out location pages for their key municipalities so Google could correctly attribute their service area. The site also needed to communicate trust fast — 10-year labor warranty, insurance claim assistance, senior discounts, and real photos from real jobs.

home-resto.com

Mobile Optimised for every screen size

Interactive roof cost calculator — select roof type, pitch, and square footage for an instant estimate

Site architecture

The old site had one page trying to do too many things. We restructured it around two axes: services and geography. Roofing, siding, gutters, windows, kitchen remodeling, and bathroom remodeling each got their own page — written around real search intent, not company brochure copy. The service area section was built to scale, with pages for the municipalities that drive the most volume and a clear coverage map so customers could immediately confirm Home-Resto serves their area.

Building trust on the page

Home improvement is a high-ticket, high-trust purchase. Homeowners are choosing who to let inside their house and hand tens of thousands of dollars to. The site needed to earn that trust fast. We led with their 10-year labor warranty (a genuine differentiator), featured their insurance claim assistance process (valuable for storm damage work), and built out a proper about section that tells the story of a family business with over 30 years of combined experience — because that story matters and the old site buried it.

Local SEO structure

Ranking across 40+ Chicagoland municipalities isn't something you can do with a single homepage. We built a local SEO foundation: proper schema markup for a local business and service types, consistent NAP across directories, a fully built-out Google Business Profile with complete service listings and photos from real projects, and location pages structured to capture searches in Naperville, Aurora, Joliet, Elgin, and the surrounding suburbs. The goal was to make Home-Resto the obvious answer whenever a homeowner in Chicagoland searched for the services they offer.

They understood exactly what we needed — a site that could actually be found and that showed customers why we're the right choice. Professional from start to finish.

Naser O. Owner, Home-Resto Inc.

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