Every dollar
accounted for.
Google Search, Performance Max, and Meta campaigns for Chicago and Midwest businesses — built for lead gen, not vanity metrics. Call tracking and conversion data wired correctly from day one.
Campaign architecture
Search, Performance Max, and Display structured for your specific goals — not a generic template applied to every client.
Keyword research
Deep intent analysis to find the terms that convert, not just the highest volume. Negative keyword lists built from day one.
Ad creative
Headlines, descriptions, and extensions written to match the search intent of your best customers — tested and rotated continuously.
Conversion tracking
Call, form, and purchase tracking tied back to the campaigns that drove them. No guessing which ads are working.
Meta Ads management
Facebook and Instagram campaigns for retargeting, awareness, and cold audiences — paired with Google to cover the full funnel.
Monthly optimization
Bid adjustments, audience refinements, and copy tests every month. Ads that don't get touched get expensive fast.
Ads only work if the
whole funnel does.
We audit your existing setup first — or build from scratch if you're starting fresh. Before we spend a dollar on traffic, we make sure the landing page converts and the tracking is airtight. Running ads to a leaky funnel is just paying to find out your site doesn't work.
Google and Meta work best together. We manage both under the same strategy so retargeting, audience data, and budget can flow between platforms based on what's performing.
- Full account build or audit on day one
- Keyword strategy and negative keyword lists
- Ad creative and extension setup
- Conversion tracking across calls, forms, and purchases
- Monthly performance reports with plain-English commentary
- Ongoing A/B tests and bid strategy optimization
Why most Google Ads accounts are wasting half their budget.
The average Google Ads account has at least three structural problems that are silently bleeding budget: overbroad keyword targeting that attracts the wrong searchers, inadequate negative keyword lists that waste spend on irrelevant queries, and conversion tracking that's either misconfigured or not set up at all. Without proper tracking, you're flying blind — spending money with no way to know which campaigns are generating actual business.
We've audited dozens of accounts that business owners thought were performing fine. In most of them, 30–50% of spend was going to irrelevant traffic. The fix isn't always spending more — it's spending smarter. A well-structured $3,000/month account will outperform a poorly structured $10,000/month account every time, because efficiency compounds: lower cost-per-click leads to more clicks, better targeting leads to higher conversion rates, and better data leads to smarter optimization.
We handle both Google and Meta because the two platforms work together. Google captures intent — people actively searching for what you offer. Meta builds awareness and handles retargeting — staying in front of people who visited your site but didn't convert. Running both with a unified strategy and shared conversion data produces results neither platform achieves alone.
Common questions
Everything you need to know before getting started.
For most local service businesses, a meaningful test starts at $1,500–$3,000/month in ad spend. Below that, you won't generate enough data to optimize efficiently. Our management fee is separate from ad spend and scales with account complexity. We'll tell you what budget makes sense for your specific market and goals before you commit.
Google Search campaigns can generate leads in the first week. The first 30–60 days are a learning phase — we're gathering data, testing creative, and refining targeting. By month two, we typically have enough conversion data to start making meaningful optimizations. Month three is usually when ROAS starts to stabilize at its real baseline.
Yes. We do a paid audit for $500 that covers account structure, keyword strategy, bidding, ad creative, conversion tracking, and wasted spend. If you hire us to manage the account, the audit fee is credited toward the first month.
Every month: keyword expansion and negative keyword additions, bid strategy adjustments, ad copy testing, audience refinements, conversion tracking verification, and a report with plain-English commentary on what's working, what isn't, and what we're changing. You also get a point of contact who knows your account.
We ask for a 3-month minimum because Google Ads takes time to optimize — canceling after 30 days before the algorithm has learned is like stopping a race halfway through. After 3 months, we go month-to-month.
Ready to run ads that convert?
Tell us your budget and your goal. We'll tell you what's realistic and how we'd approach it.